Small Business Website Examples: 6 Sites I Built

Looking at other business websites is the fastest way to figure out what you want from yours. These are six small business websites I designed and built, what each one had to do, and the design choices that make it work.

What to look for in a business website example

A good small business website isn't the one with the most features. It's the one built around a single job: getting a visitor to call, book, buy, or walk in the door. Every example below started with that question, and the answer was different every time.

As you read, ask the same thing about your own site. What is the one thing a visitor should do next? Then look at how each of these sites makes that one thing easy.

1. The Print Center: a nonprofit gallery, rebuilt in under 72 hours

Who they are: The Print Center is a Philadelphia nonprofit gallery more than a century old. I've worked with them for over five years.

What the site needed to do: Get a respected institution back online, fast. Their old site had been hacked, and their host took it offline to contain the problem. Over 20 years it had grown into 21 separate legacy websites, one per exhibition and program, so restoring it wasn't a safe option.

What makes it work:

• One clean platform instead of 21. I rebuilt the primary site from the ground up on secure infrastructure, moving 107 pages, 75 posts, and more than 3,300 media files with zero broken links.
• Accessibility built in from the start. The new site scored 100 for accessibility at launch, so the gallery's audience can use it regardless of how they browse.

The site went from offline to live in under 72 hours. Read the Print Center case study.

2. Second Chance Dance: a studio site built to fill classes

Who they are: Second Chance Dance is an adult, non-competitive dance studio in Philadelphia, built on the idea that it's never too late to dance. Its students include beginners, returning dancers, and a 50+ Golden Grace community.

What the site needed to do: Turn curious visitors into class sign-ups and get them onto the studio's booking app. The old site was hard to use on a phone and buried the things that mattered.

What makes it work:

• Mobile-first pages. Every page was written and structured for phones first, because that's where most of the studio's audience lands.
• A floating "Get the App" button that follows visitors as they browse, so the studio's main goal is always one tap away.

I rebuilt the full site on WordPress and Divi, with 18 redirects so the studio's search rankings carried over on launch day. Read the Second Chance Dance case study.

3. Firemen Clothing: one store for two kinds of customer

Who they are: Firemen Clothing sells firefighter-themed apparel and gifts. It's part of the same family of New Jersey businesses as Embroidery by Cozy and Tuxedos by Cozy.

What the site needed to do: Serve one person buying a personalized gift and a firehouse placing a bulk custom order, from the same store. Those are different customers with different expectations.

What makes it work:

• Protected wholesale categories, so firehouse pricing stays behind a login while regular shoppers see retail.
• UPS live-rate shipping, so a 40-shirt order quotes correctly at checkout, plus a size chart for the apparel.

I rebuilt it on Kadence and WooCommerce and brought the store's database across so no product, customer, or order was lost. In a single month, the store earned roughly 900 clicks from Google search. Read the Cozy e-commerce case study.

4. Cozy Tux: a catalog that sends people to the store

Who they are: Cozy Tux is the formalwear side of the same business, with stores in Nutley and Morristown, New Jersey.

What the site needed to do: Nobody rents a tuxedo without trying it on, so the site's job isn't checkout. It's helping someone find the right tux or suit and walk into a store with a style already in mind.

What makes it work:

• A filter drawer that slides in from the side, letting visitors browse the whole collection by coat color, buttons, designer, and tux versus suit. I built it without a filter plugin, so it stays fast and there's one less thing to update.
• Speed settings matched to the catalog. The site's cache skips filtered views, cart, and checkout, because a cached filter can show the wrong results.

Cozy Tux is covered in the same Cozy e-commerce case study.

5. Cozy Imprintables: two sites that read as one

Who they are: Cozy Imprintables sells printed and embroidered apparel and promotional products. It launched in October 2026 and replaced the old Cozy T-shirts site.

What the site needed to do: Run alongside an industry promotional-products platform that the owner doesn't control and I can't restyle. The WooCommerce store handles simple orders: pick a product, upload your art, pay. The promo catalog and design tool live on the other platform.

What makes it work:

• Matched design language. I audited the outside storefront and rebuilt its look in Kadence: the typeface, the blue, the 4-pixel button corners, the grayscale category cards, and the navigation. Moving between the two sites feels like moving between pages of one site.
• Shared pieces from the other Cozy stores. Shipping came from Firemen Clothing and the filter came from Cozy Tux, so there's nothing new for the owner to learn.

All three Cozy stores are in the Cozy e-commerce case study, and my e-commerce website design page covers how I build stores.

6. spencer-taylor.com: a static site for a one-person business

Who it's for: This one is mine. Threshold Solutions is my own small business, and this site is where clients see my work and get in touch.

What the site needed to do: Show the work, explain the services, take a contact form, load fast on a phone, and let me add pages and articles quickly. Nothing on that list needed a database, so in October 2026 I rebuilt it as a static site, plain HTML and CSS files with no WordPress and no plugins.

What makes it work:

• One stylesheet for the whole site. Every page gets the same buttons, spacing, and dark mode, because each component is defined once.
• Every image has its real width and height in the page code, so nothing jumps around while the page loads. Layout shift measures zero, and the home page scores 98 to 100 for performance in Google PageSpeed Insights on mobile.

Read the static website case study, or see my static website development service.

What these sites have in common

Six businesses, six different jobs. A gallery needed to get back online. A studio needed sign-ups. One store sells to firehouses, one sends people to a fitting room, and one shares the work with another platform. My own site needed to be easy to grow. A few things hold true across all of them:

• Each site was built around one main job, and the design points visitors toward it.
• They work on a phone first. That's where most visitors arrive.
• Old search rankings were protected in every rebuild, with redirects planned before launch.
• They're built to industry best practices for accessibility, with a target of a 100% accessibility score in PageSpeed Insights on every page.
• The tools fit the job: WordPress and WooCommerce where the site needs a store or a visual editor, and static HTML where an AI assistant can handle every edit.

You can see more on my portfolio, where every tile opens the live site. If you're weighing what a site like these would cost, my small business website cost guide walks through how I estimate hours. I bill by the hour, with an estimate before any work starts. No commitments, no contracts, no gotchas.